Marketplace Academy
Marketplace Academy is a podcast by Sharetribe focused on helping entrepreneurs start and operate marketplace businesses. Each episode covers practical advice, strategies, and insights for building successful online marketplaces. It features interviews and lessons from industry experts and practitioners. The show aims to guide listeners through the challenges of launching and scaling a marketplace venture.
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Introducing a new podcast: Sharetribe Founder Stories - Marcel Fairbairn of GearSource
**This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.**This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. Each episode dives into both the strategies
Bonus: Introducing the new Sharetribe
Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex.On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can
S03E06: Link building for marketplaces
Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.Article available at:Link building for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, S
S03E05: Keyword-targeted content marketing for marketplaces
In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.Article available at:Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blogTopic Clusters fo
S03E04: Keyword research for marketplaces
This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy.Article available at:Keyword research for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterThe Advanced Guide to Keyword Clustering, Tom Casano, MozDomain Authority, SE
S03E03: Technical SEO for marketplaces
This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.Article available at:Technical SEO for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Technical SEO, The Beginner's Guide to SEO, MozSEO Learning Center, MozTechnical SEO, Ahrefs BlogTechnical SEO, Semrush BlogWhat Are Title Tags? How To Wri
S03E02: Opportunities and challenges of marketplace SEO
How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.Article available at:Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy Sources and further reading:What Crawl Budget Means for Googlebot, Google Search CentralSpam policies for Google web search, Google Search CentralDuplicate content: Causes and solutions, Joost de Valk,
S03E01: Marketplace SEO – The complete guide
This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge.Article available at:Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy Sources and further reading:How result
Bonus: Having clear user journeys helps your marketplace SEO with Gregory Edwards (BlueArray)
For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK.Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your conten
Bonus: Weave SEO into your marketplace right from the start with Michael Caldwell (Petworks)
Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. Michael shares what he has learned from his
Bonus: SEO can drastically improve a marketplace’s bottom line with Mike van der Heijden (Portal Ventures)
In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through
S02E06: How to fund your marketplace without giving up equity
In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.Article available at: Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy Further reading on non-dilutive funding:Aunnie Patton Powe
S02E05: How to crowdfund your marketplace
Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.Article available at: Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:Sharetribe raises EUR 1.1 million in crowdfunding.
S02E04: How to raise venture capital for your marketplace
How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:A Guide to Marketplaces:
S02E03: Why raise venture capital for your marketplace – and why not
Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.Article available at: Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy Sources and further reading:Pre-Money Valuation. Will Kenton, InvestopediaVC Math. Homan Yuen, Hackernoon"Networ
S02E02: How to bootstrap your marketplace
In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. Your marketplace
S02E01: Complete guide to marketplace funding
How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.Article available at:Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy Sources and further reading:Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCr
S01E16: How to turn your marketplace into a community
The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!Article available at:How to turn your marketplace into a community, Christóbal GraciaSources and further reading: PaulCamper’s c
S01E15: How to build trust in your marketplace
It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:How to build trust in your marketplace, Christóbal GraciaSources and further reading: Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace A
S01E14: How to measure your marketplace's success
The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:11 marketplace metrics you should be tracking to measure your success, Juho MakkonenSources and further reading: Ramen Profitable, Paul Graham Growing
S01E13: How to find the best marketplace growth strategies
The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at:How to find the best marketplace growth strategies, Juho MakkonenSources and further reading: A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz Brian Rothenberg: Driving growth via buyer/s
S01E12: How to launch your marketplace
It is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:How to launch your marketplace, Christóbal GraciaSources and further reading: How To Structure A Marketplace, TechCrunch The concierge marketplace model, Mark
S01E11: How to build your marketplace supply
The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:How to build your marketplace supply, Juho MakkonenSources and further reading:James Currier: Tactics to solve the ch
S01E10: How to design your marketplace transaction flow
The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:How to design your marketplace transaction flow, Juho MakkonenSources and further reading: How to choose the right marketplace business model, Marketplace AcademyMarketplace payments
S01E09: How to help your customers find what they’re looking for
It is chapter nine of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:The marketplace search engine: How to help your customers find what they’re looking for, Juho MakkonenSources and further reading: 3 Ways to Improve an Ecommerc
S01E08: How to communicate your marketplace value proposition
The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:How to communicate your marketplace value proposition, Christóbal GraciaSources and further reading: How to build a M
S01E07: How to build a Minimum Viable Platform
It is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:Your marketplace MVP – How to build a Minimum Viable Platform, Christóbal GraciaSources and further reading: 3 reasons you shouldn't outsource your startup, an
S01E06: How to validate your marketplace idea before building the platform
The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at:How to validate your marketplace idea before building the platform, Christóbal GraciaSources and further reading:What can be learned when sharing leads to failing, Pando Spotify: the
S01E05: How to define your marketplace pricing
The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:Marketplace pricing: How to define your ideal take rate, Juho MakkonenSources and further reading:A Rake Too Far, Bil
S01E04: How to discourage marketplace leakage
This is the fourth chapter of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen.Article available at:Managing marketplace leakage – How to discourage people from going around your payment system, Juho MakkonenSources and further reading: How to choose t
S01E03: How to choose the right marketplace business model
The Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:How to choose the right marketplace business model by Juho MakkonenSources and further reading:How to discourage people from goin around your payment system, Marketplace AcademyHow t
S01E02: How to find a great marketplace idea
The Practical Guide is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading:Startup Playbook, Sam AltmanSharing is th
S01E01: What you need to know before starting your marketplace business
This is chapter one of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and is written by Christóbal Gracia and Juho Makkonen.Article available at:What you need to know before starting your marketplace business, Christóbal GraciaSources and further reading:Video: How design thinking transformed Airbnb from f
Trailer: Marketplace Academy Podcast
Do you have a great marketplace idea but don’t know where to start? Are you inspired by the sharing economy? Do you want to learn about all things marketplace?If yes, this podcast is for you. It walks you through what you need to know as a marketplace founder, from starting your business to funding strategies and platform design. It is the second home of Sharetribe’s Marketplace Academy,
